Magazine Circulation & Sales Reading
Before we jump into designing our own magazine, it is important to have an overview of the role that magazines have in our society. It's no secret that magazines and newspapers have implemented measures to transition into the digital world, but there's still something charming about a tangible read that keeps those colorful pages on the newsstands and in our mailboxes. Let's read the following essay by Katerina-Eva Matsa, freelance journalist Jane Sasseen and Amy Mitchell of The Pew Research Center's Project for Excellence in Journalism.
Please stop reading once you get to the "News Magazines" section. Please answer the following questions after you reach that point. Be prepared to discuss during next class. These questions will appear on future assessments, as well.
1. What are the two main revenue sources for magazine publications?
2. What's the good and bad news for magazines as they transition into the digital world?
3. What are the two major components of magazine circulation? Which component shows more insight into a magazine's financial success?
4. How many new magazines debuted in 2011? What category of magazine had the highest number of new publications?
5. What are the four largest American magazine companies?
6. In addition to developing their digital and mobile brands, what other areas are publishers pushing their brands into? Give an example of how publishers are increasing their revenue as a result of tapping into these areas.
7. Name one reason why publishers could potentially charge more for advertisements on mobile devices than on websites.
8. Name one upside and one downside for publishers who offer content on newsstand apps, like Apple Newsstand.
9. What is the newest revenue opportunity within the mobile arena that "publishers have been quick to exploit," according to the essay?