Magazine Theme Presentations
Target Audience, Color Scheme, Ladder, Style Sheet & Sample Layouts
Developing your target audience, color scheme, ladder and style sheet will help your group move forward with an identity, one that will of course morph as the semester unfolds. This project is designed to assess your ability to plan, communicate and execute a preliminary concept as a team. Make this a creative, fun presentation that would appeal to your potential readers!
This will be a group grade, so each student is responsible for the quality of the overall project. (Students will complete a peer evaluation form after they turn in the final submission to ensure fairness in grade distribution.)
PART 1: TITLE SLIDE (5 pts)
Include your magazine name and the names of your group members.
PART 2: TARGET AUDIENCE (15 pts)
Develop a target audience for the content of your magazine. You may bullet the information. Break down demographers specific to your magazine. For example, a tech magazine might break down their audience by % who owns a cell phone, laptop, tablet, computer and laptop..., in addition to gender, age, income, geographic region... Please use percentages. Pie charts are optional.
PART 3: COLOR SCHEME (15 pts)
Develop a color scheme for the design of your magazine. Post the actual CMYK colors you think you'll use for your magazine on the slide and explain, in your presentation, why your group chose those colors.
PART 4: LADDER (15 pts)
Create a ladder for your magazine that includes specific content and team member assignments. Remember, your total page count - including the front and back cover - must be divisible by 4.
NOTE: You need to (1) use a correctly formatted ladder template, (2) identify specific content for each page and (3) have pages assigned to team members.
PART 5: STYLE SHEET (20 pts)
The style sheet should be presented in a visual format, showing the elements as they will be used. Students need to have font choices and typographical attributes defined for each part of the magazine. In addition, they need to implement those choices into a layout showing how they will be used [see Part 6].
PART 6: SAMPLE LAYOUTS (20 pts)
Each journalist will create a 1-page InDesign page that models the Style sheet. Make sure it includes a headline, sub-head, body copy, drop cap (depends on writer], by line, photo box, photo caption, photo credit, folio and end symbol. Use the colors on your style sheet and/or a pull color from your dominant photo.
PART 7: PRESENTATION (10 pts):
Your group will stand up and present the PPT. Each member of your group should present a piece of the information. Presentations should be at least five minutes long.
Each group will be assessed using this rubric. Please make sure you and your group thoroughly understand the expectations of the assignment.
PLEASE REFER TO THIS CHECKLIST TO ASSURE YOUR PROJECT IS READY FOR TURN IN:
1. We have defined a target audience and have satisfied requirement in our presentation.
2. We have created a color scheme
3. We have created a ladder that outlines the entire magazine, including content and a team member for each page.
4. We have a style sheet that we have all agreed upon. It covers all parts of the magazine. We have also created a layout that visually shows how we might use style sheet elements.
5. We understand how we will be assessed during the presentation. We have read through the rubric and understand how our PDF and justification will be assessed.
6. We understand that we are all responsible for every part that is turned in. All written material has been read by all group members. All designs have been approved by all group members.