Part 1: Decide your magazine name and mission statement. As a group, choose a magazine name that represents your group's interests and the theme of your magazine. Write a mission statement that explains to readers your magazine's role within the theme you chose. Fast Company has some tips to help you write a mission statement: How To Write a Mission Statement That Isn't Dumb.
1. What phrase was first proposed by James Collins and Jerry Porras in their 1994 book Built to Last?
2. What is Microsoft’s and Amazon's (for the Kindle) mission?
3. According to the article, what do the above mission statements do so well?
4. What is Nancy Lublin’s challenge in her article, “How to Write a Mission Statement That Isn’t Dumb”?