Principles of Layout Design
PART 1: TYPOGRAPHY INTRODUCTION
The study of type is rich and fun. It has its own name: Typography. Check out the video below for a quick overview of the history of type and how we got to where we are.
The characteristics of different typefaces are essential to putting out the right message. Did you know that every part of a letter has a name? Let's listen to a type anatomy lesson by Karen Kavett, who has a whole YouTube channel dedicated to typography.
Did you get all that? Here's a recap of all she covered:
ascender, descender, serif, counter, baseline, cap height, x-height
Serif, sans serif, modern, slab, blackletter, script, decorative
Leading, tracking, kerning, points, picas, flush right, flush left, centered, justified, rivers, rag, hierarchy, contrast
Let's take a look at this article, too. It's got some great information for those just getting introduced to the world of type. Some of it was covered in the video, but it goes a little more in depth.
A 20-minute Intro to Typography Basics
Now, hopefully, you've grasped the basics and can start ranking and adapting the right typeface for your group's magazine.
Assignment: Layout Design
TYPOGRAPHY IN LAYOUTS
Type Study: Typographic hierarchy by Frank Chimero
Creating Visual Hierarchies by Smashing Magazine
How to Choose a Typeface by Smashing Magazine
1. In the absence of graphic devices, how does a reader identify the most important information?
2. What are some design elements used to create hierarchy on a page?
3. When choosing a typeface to create hierarchy within a layout, what fonts prove most useful? (second article)
4. What are two reasons why grids are so useful when organizing text?
5. What are some tips (third article) for choosing a typeface that provides the greatest legibility?
6. Summarize and explain the 9 tips for choosing a typeface (third article).
For practical typographical tips for layouts in InDesign, visit the software guide.
Assignment 8: The Cover
PART 1: MAGAZINE LOGO STUDY
It's important to understand how typography and design are used in magazine logos, and logos in general. As a group, locate magazines that satisfy the following characteristics. It would benefit your group to find magazines for each that impress you. Then, make an assumption as to why the designer chose to incorporate that detail. This will help you to analyze the typography in logos from other magazines, introducing your group to many design techniques present in magazine logo designs.
Create an individual board with Pinterest and find the following logos. Please call your board "Name's Logo Inspiration."
1. Find a magazine that uses a symbol in its logo.
2. Find a magazine that uses all uppercase letters in its logo.
3. Find a magazine that uses all lowercase letters in its logo.
4. Find a magazine that uses Title Case in its logo.
5. Find a magazines that uses multiple lines for its logo.
6. Find a magazine that aligns its logo either to the right or to the left.
7. Find a magazine that manipulates the letters somehow in its logo.
8. Find a magazine that uses serif type and a magazine that uses sans serif type in its logo.
9. Find a magazine that relies on lines or shapes in its logo.
10. Find a magazine that uses two different colors in its logo.
11-20. Find a magazine logo or other logo that incorporates an interesting design not already mentioned. Feel free to use the logo resource page to find examples of quality logos.
For each pin, write what you like about the logo OR make an assumption as to why the designer chose to incorporate that detail. Please see the following board as an example of how to pin inspiration.
>> 10 Common Typography Mistakes
>> Typographic Rules to Remember
>> Typographic Marks Unknown
>> Design Cubicle: Typography Articles
>> A Beginner's Guide to Pairing Fonts
>> Serif vs. Sans: The Final Battle
>> Spokane Falls Blueprint Project
>> The Daily Drop Cap
>> I love Typography
>> The Amazing Jessica Hische
>> Typography Daily
>> Karen Kavett's Blog
>> The Shape Game