ASSIGNMENT 2: Principles of Layout Design
PART 2: Design Principles
a) Design Elements: Line, Shape, Texture, Space, Size, Color
b) Layout Design Principles: Column Divisions, Rule of Thirds, Eye lines, and Trapped Space
Column divisions help add consistency and also make a dynamic layout/design process more managable and fast. Designers should always use full columns, never half or portions of columns.
Click here to see how to apply multi-column design. Notice how you can see the columns in the final layout now that you know what you're looking for!
The rule of thirds is a "rule of thumb" or guideline which applies to visual images such as photographs and designs.It says an image should be imagined as divided into nine equal parts by two equally-spaced horizontal lines and two equally-spaced vertical lines, and that important compositional elements should be placed along these lines or their intersections. An in-depth look at the rule of thirds can be found here.
Eyelines are your friends
Eye lines help create a bullseye effect so you know where to place your dominant art. You can then build your layout from this point. They should be placed on a third of the layout, not directly in the middle.
Don't trap white space