Assignment 8: The Cover
PART 3: MIND MAPPING & SKETCHING
Pre-lesson reading: Please download and read the free chapter from Logo Design Love by David Airey. Stop reading after the section "From Black and White to Color." (pages 8-31)
1. According to Airey, what are the two vital steps when conceptualizing any logo?
2. Name two reasons how mind-mapping can be effective.
3. When mind-mapping, what tip does Airey suggest when you come across a word that might adapt well to the sketching process?
4. How much time does Airey suggest you allot for a mind map? Why?
5. Why does Airey suggest sketching before using the computer?
6. According to Airey, why is it a good idea to only present your best ideas for feedback?
7. Why does Airey suggest avoiding the use of color when presenting options for a logo?
Day 1: Reading Assignment and Mind Map Homework (Tuesday, September 3)
Today's Grade: Students will get logo pins checked off for a grade. (D)
Students will display the logo inspiration they collected over the weekend. Students are responsible for reading the chapter mentioned above, as well as creating a mind map before next class.
Day 2: Reading discussion & Work Day for Sketches (Wednesday, September 4)
Today's Grade: Students will turn in reading questions and mind map for a grade. (D)
After discussing the reading, students will compare their mind maps within their groups. Once students feel like they have discussed the abundance of choices for a magazine name, they will move forward with a name and continue to pin logos that they find inspiration from.
Then, each student will individually sketch out 10 ideas for their magazine logo. Students are not allowed to use the computer programs for this activity. (So, a group of 4 should have 40 drawn ideas of the same word.) They will post these ideas around the room at the beginning of the period on Thursday, September 5.
Materials: Students should use printing paper or notebook paper to sketch ideas for logo.
Day 3: Voting on Sketches and Typography Discussion (Thursday, September 5)
Today’s Grade: Each student will receive a daily grade for having their 10 drawn logos on SKETCH paper. Each drawing is 5 points. 50 points (Q)
Students will display logos so that their peers can walk around and vote by check mark. Peers will indicate favorites by putting a check mark beside the sketch that they think is the most effective. After voting takes place, each student will have two sketches to move forward with during the design phase.
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